Founded in 2012 with the support of Van Cleef & Arpels, L'École des Arts Joailliers is a cultural institution with the mission of sharing the world of jewelry culture with the widest audience, both in Paris and worldwide. To achieve this, l'École organizes courses, lectures, and exhibitions. In order to enhance its reputation and visibility, l'École entrusted SISSO in 2019 with defining its social media communication strategy. Since then, SISSO has been supporting l'École on a daily basis in evolving its social media strategy, preparing creative content for social networks, publishing and moderating its accounts, as well as creating and managing a portion of its paid campaigns. SISSO also regularly produces videos to support the School's communication efforts.