Charles Oudin is one of the oldest French watchmaking houses. Located at Place Vendôme, it has established itself as a luxury watch brand, discreet and family-owned. The brand offers high-jewelry watches for women, personalized and made to order. In order to build loyalty and expand its clientele, especially in key markets such as the United States, Asia, and the Middle East, Charles Oudin aimed to modernize its social media communication. In the fall of 2020, Charles Oudin entrusted SISSO with the artistic direction and production of its creative content for an Instagram campaign showcasing its new collection.