CULTURE
IS
FUTURE
Magazine Enchère ! de Christie’s posé sur une table basse en bois, à côté du livret « La bibliothèque Marc Litzler »

Christie’s

Magazine and web & CRM content

Strategy & IdentityContent & Social Media

Context

From 2018 to 2020, SISSO was commissioned by Christie’s, the leading auction house in France and worldwide, to create and produce the magazine “Enchère !”. Dedicated to the French art market, this editorial publication aims to showcase Christie’s expertise, the works up for sale and market trends through an approach that is both institutional and editorial.

Results

The project strengthened Christie’s local visibility while affirming its positioning with collectors and art lovers.


Context

SISSO supports Christie’s web communication strategy by producing content to promote its auctions. This includes creating newsletters for Christie’s Paris, designing web banners and producing video capsules shared on social media and in exhibition spaces. This multichannel approach enables Christie’s to reach a wider audience, showcasing the works and highlights of its sales through innovative, engaging formats suited to contemporary digital habits.

Results

The project strengthened Christie’s local visibility while affirming its positioning with collectors and art lovers.

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